Alec Scheiner is a Partner of the firm.

Prior to joining RedBird, Alec served as President of the Cleveland Browns from 2012 through 2016.  He joined the Browns after spending eight years with the Dallas Cowboys, initially as General Counsel and then as the first non-ownership Senior Vice President.  

As President of the Browns, Alec oversaw all business functions of the team including revenue generation, stadium operations, finance, legal, human resources, technology, business analytics, content creation, fan experience, and football strategy and analytics.  During Alec’s tenure, the team set sales records for season ticket sales, club seat sales, suite sales, and corporate partnership sales.  The team increased its gate revenue by almost 20% over this time period and had the second fastest growing corporate partnership revenue in the NFL. Alec also spearheaded a two-year $130 million stadium renovation project that was completed on time and on budget as well as a $20 million renovation of the Browns' practice facility.

As Senior Vice President and General Counsel of the Dallas Cowboys, Alec oversaw all legal, business planning, strategy, human resources, and analytics for the organization.  He helped design the sales strategy for the $1.2 billion AT&T Stadium as well as structuring and negotiating the public and private financing elements. With Alec as an SVP, the Cowboys became the highest local revenue, and most profitable, team in the NFL. While with the Cowboys, Alec was the point person on the creation of Legends, served on the three-person executive committee (and Board) and helped develop the Legends Premium Sales model.

In his current role, Alec helps lead RedBird’s sports practice, including direct investing and strategic advisory work. Alec helped source and lead RedBird’s investment in OneTeam Partners – the first scaled partnership between a private equity group and major players associations (NFLPA and the MLBPA). OneTeam is a platform company that helps various athlete groups (NFLPA, MLBPA, MLSPA, USWNT, WNBPA) maximize the collective value of their name, image and likeness rights in various sectors (including video games, trading cards, content).  Alec currently sits on the board of OneTeam.

Alec holds a B.S.F.S. in Economics and Latin American Studies from Georgetown University’s School of Foreign Service and a J.D from Georgetown Law School.