Alec Scheiner

Operating Partner

Alec Scheiner is an Operating Partner at RedBird Capital Partners, where he is responsible for overseeing investment opportunities and advisory efforts for RedBird Sports Group. In his current role, Alec helps to manage RedBird Sports Group (“RSG”), as subsidiary of RedBird’s management company. RedBird Sports Group is a merchant bank that brings together in-house operating capabilities, advisory expertise and flexible long-term capital to enable more professionalized ownership of sports assets in partnership with rights holders. In line with this merchant banking philosophy, RedBird Sports Group will look to advise, operate and invest in high growth platform companies in a holistic, integrated approach that unlocks greater value for sports teams, leagues and other rights holders over a longer-term trajectory. Prior to joining RedBird in 2016, Alec served as President of the Cleveland Browns from 2012 through 2016. He joined the Browns after spending eight years with the Dallas Cowboys, initially as General Counsel and ultimately as the sole non-ownership Senior Vice President. As President of the Browns, Alec oversaw all business functions of the team including revenue generation, stadium operations, finance; legal, human resources, technology, business analytics, content creation, football analytics, and fan engagement. During Alec’s tenure, despite the fact that the team averaged only 4 wins a season, the Browns experienced an unprecedented business turnaround – the team set sales records for season ticket sales, club seat sales, suite sales, and corporate partnership sales. The team increased its gate revenue by almost 20% over this time period and had the second fastest growing corporate partnership revenue in the NFL. Alec also spearheaded a two-year $130 million stadium renovation project that was completed on time and on budget as well as a $20 million renovation of the Browns' practice facility. In both of these projects, Alec negotiated directly with the public entities to obtain significant public contributions to the projects, and Alec oversaw the project design and construction. As Senior Vice President and General Counsel of the Dallas Cowboys, Alec oversaw all legal, business planning, strategy, human resources, and analytics for the entire organization. He helped design the sales strategy for the $1.2 billion stadium built in Arlington as well as structuring and negotiating the public and private financing elements. Alec led the club's successful efforts to become the first NFL team with a complete waiver for all PSL sales, and in the process helped build out a new sales staff, which led to industry-wide record-breaking PSL sales and revenues. With Alec as an SVP, the Cowboys became the highest local revenue, and most profitable, team in the NFL. While with the Cowboys, Alec was the point person on the creation of Legends, served on the three-person executive committee and helped develop the Legends Premium Sales model. Alec also negotiated the Cowboys opt-out of the NFL’s merchandising business which enabled the team to create a stand-alone apparel manufacturing and distribution business. Alec grew up in Lower Merion, Pennsylvania and attended Georgetown University, where he earned his degree in Economics and Latin American studies with honors in 1992. He went on to earn his J.D. with honors from Georgetown Law School in 1997.