Robert Covington is a Partner of RedBird Capital Partners, where he is responsible for RedBird’s Business & Financial Services, Communications Infrastructure and Technology related investment activity out of its Dallas office.  

Mr. Covington led RedBird’s investments in Lifeline Capital Management, an asset manager specializing in purchasing of whole-life insurance policies; N3, an outsourced sales and marketing company focused on cloud services; Majority Strategies, a political advertising and marketing business driving constituent influence via direct mail, mobile marketing and other forms of media; and Compass Datacenters, a leading wholesale data center developer, specializing in customized build-to-order solutions for enterprise, cloud computing and service provider customers. 

Mr. Covington has over 15 years of experience assisting entrepreneurs and families build their business with a specific focus in the Southern U.S. region.  Prior to joining RedBird, Mr. Covington spent six years as a Managing Director of The Stephens Group, LLC, a private equity firm investing the capital of the Stephens family, one of America’s longest tenured private equity investors whose business activities began in 1933.

Prior to joining The Stephens Group, Mr. Covington was a General Partner at SSM Partners, a private equity firm focused on expansion stage technology, business services and consumer services companies.  Prior to SSM, Mr. Covington was the Founder and CEO of Firstdoor, now part of Infor, where he built and directed a seventy-person organization that was one of the earliest “Software as a Service” business models.

Mr. Covington holds a B.S. in Natural Sciences and Mathematics from Washington and Lee University and received his MPH from Yale University.