Atlanta Super Bowl Host Committee Announces Partnership with On Location Experiences
Experienced Event Production and Hospitality Partner to Support the Host Committee in Developing the Ultimate Super Bowl Experience in Atlanta
The Atlanta Super Bowl Host Committee (the “Host Committee”) today announced that it has partnered with On Location Experiences (OLE), the official hospitality partner of the National Football League, to develop local events surrounding Super Bowl LIII, which will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.
“Super Bowl LIII gives Atlanta an opportunity to shine on the world stage, and On Location Experiences will help us showcase the distinct culture and vibrant energy that is unique to Atlanta,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee. “With unmatched experience in event production and hospitality, On Location Experiences will provide invaluable continuity, league relationships and institutional knowledge that will benefit the Host Committee, supporting partners and the overall fan experience.”
John Collins, CEO of On Location Experiences, said, “We are thrilled to be working with the Host Committee as they plan this iconic event in such an extraordinary city. The Super Bowl is one of the most anticipated sporting events in the world, and we look forward to developing unique experiences that are open to the public and available for everyone in Atlanta to enjoy.”
Super Bowl LIVE, a 10-day festival featuring live music, food, interactive entertainment and more, will be held in downtown Atlanta in the week leading up to the game.
Last year, in partnership with the Minnesota Host Committee, OLE produced the Super Bowl LIVE festival in Minneapolis leading up to Super Bowl LII. More than one million people, including Minnesotans and visitors from across the globe, attended the 10 days of festivities, which featured live music, local cuisine and more.
The Host Committee has designated OLE as the national sponsorship agency for this year’s Super Bowl LIVE, where On Location will be working with sponsors to enhance brand activation at the festival and other events around Atlanta. For those interested in hearing about sponsorship opportunities, please email the Host Committee’s events and sponsorship team at Sponsorship@ATLChampGame.com.
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com
About On Location Experiences
On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location’s operations include: Anthony Travel, the nation’s largest provider of collegiate sports travel management services; CID Entertainment, a hospitality leader in the live music and festival industry; Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience; Nomadic Entertainment, which creates exclusive music and high-end nightlife experiences; PrimeSport, a leader in providing direct access to some of the biggest events in sports and entertainment; Steve Furgal’s International Tennis Tours, a leader in developing world-class tennis experiences for more than 40 years; as well as a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers.
On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.