Building exceptional businesses
with outstanding entrepreneurs
Who We Are
RedBird builds companies in partnership with leading entrepreneurs and holders of the world's most iconic intellectual property.
Founded in 2014 by Gerry Cardinale, RedBird is a strategic investor in each of its core ecosystems – Sports, Media & Entertainment, and Financial Services.
We manage $12 billion in assets for a global group of blue chip institutional and family office investors.
Our approach integrates private equity investment professionals with seasoned operators to create enduring value for our partners.
We invest across all stages of the company lifecycle as well as the capital stack, making us a flexible solutions provider for our ecosystems and capital partners.
Our Solutions
We tailor capital solutions to each opportunity, providing strategic, operational, financial and advisory services to our portfolio companies, and unlocking value through innovative marketing, pricing, and customer engagement strategies, using proprietary tools and data science applications.
