Portfolio

OneTeam Partners was founded in 2019 by RedBird in partnership with the NLF Players Association and MLB Players Association to maximize the collective value of individual athletes’ rights through group licensing, marketing, media and other ventures.

In under three years, OneTeam became a leading global sports licensing, marketing, media and investment company representing the commercial interests of more than 10,000 players of the NFLPA, MLBPA, MLSPA, U.S. Women’s National Team PA, WNBPA, NWSLPA, U.S. Rugby PA, and the LCSPA, as well as college athletes.

In 2022, the NFL and MLB Players Associations acquired RedBird’s stake in the OneTeam Partners.