Kevin LaForce is a Managing Director at RedBird Capital Partners, where he focuses on investment opportunities across the Firm’s Sports portfolio and helps to drive and deepen RedBird’s network of strategic partners, including executives and entrepreneurs at the world’s leading sports properties, media companies, and adjacent technology platforms.
Kevin is responsible for RedBird’s investments in:
- EverPass Media: a premier media platform that aggregates, distributes and enables streaming of premium live sports and entertainment content to commercial businesses, which was founded in 2023 in partnership with RedBird Capital Partners and the National Football League (“NFL”), under Kevin’s leadership.
- The United Football League (“UFL”): the premier spring football league created in partnership with The Walt Disney Company, Fox Corporation, Dwayne Johnson and Dany Garcia, where Kevin helps lead strategic planning and business implementation.
- YES Network: the leading Regional Sports Network (RSN) in the United States.
He is also actively involved in the Firm’s investment in Fenway Sports Group.
Prior to joining RedBird, Kevin spent 14 years at the NFL, most recently as Senior Vice President of Media Strategy and Business Development, while concurrently serving as Vice President of the League’s strategic investment entity, 32 Equity, from 2013 to 2021. During his tenure, Kevin led the NFL’s media strategy and business development efforts and negotiated the most favorable live game distribution contract in League history, valued at over $110 billion across 5 media partners over 11 years. He also grew 32 Equity into a market-leading strategic investment platform, including the spin-off of the League’s premium hospitality business, On Location Experiences (“OLE”), in partnership with RedBird — which grew from $20 million in revenue at inception to over $550 million upon its sale to Endeavor in 2020.
Earlier in his career, Kevin was an Associate in Bear Stearns’ Technology, Media and Telecommunications group, focusing on corporate transactions in the media and content sectors.
Kevin received a B.A. in English and Government from Lehigh University and an MBA from Duke University’s Fuqua School of Business.