About Us
50+ portfolio companies representing over $83 billion in enterprise value
$14 billion in assets managed by 100+ professionals in 10 global offices
10+ year track record of outstanding risk-adjusted returns for investors
Low correlation, limited use of leverage and active co-investment program
40% of our portfolio companies are de novo businesses, anchored by strong intellectual property and long-term contractual cash flow
RedBird Investment Criteria
Iconic intellectual property
We create upside opportunities for global franchises and intellectual property, identifying new markets and business initiatives to accelerate growth.
Sports
AC Milan
AC Milan
Investment Date:
August 2022
Website:
AC Milan is a professional football club in Milan. Founded in 1899, the Club is one of the most historic and decorated clubs in European football. With an estimated 550+ million fans worldwide, AC Milan has collected the second most European trophies in all of football and the second most domestic trophies of any Italian club over its 125+ year history.
Media & Entertainment
Paramount Skydance Corporation
Paramount Skydance Corporation
Investment Date:
November 2019; August 2025
Website:
Paramount Skydance Corporation (PSKY) is a diversified global media and entertainment company formed through the merger of Paramount Global and Skydance Media in August 2025. The combined entity brings together Paramount’s world-class film and television library, global distribution network, and iconic brands with Skydance’s proven track record in high-quality content production, advanced technology capabilities, and innovative storytelling.
PSKY is strategically positioned to capitalize on the evolving global media landscape by integrating creative excellence with operational efficiency and data-driven decision making. PSKY’s diversified portfolio spans film, television, streaming, animation, gaming, and digital media, supported by some of the industry’s most valuable and enduring franchises, including Mission: Impossible, Top Gun, Star Trek, South Park, Yellowstone, and more.
Alignment with entrepreneurs
We partner with world-class founders, operators, and entrepreneurs who have a proven track record and a compelling growth story.
Sports
Fenway Sports Group
Fenway Sports Group
Investment Date:
March 2021
Website:
Fenway Sports Group (FSG) is a global sports, marketing, media, entertainment and real estate platform anchored by two iconic sports teams with rich legacies, the Boston Red Sox and Liverpool Football Club. FSG’s portfolio also includes Fenway Sports Management, Fenway Sports Group Real Estate, NASCAR’s Roush Fenway Racing, New England Sports Network (NESN), Pittsburgh Penguins, Boston Common Golf, and PGA TOUR Enterprises.
Media & Entertainment
Artists Equity
Artists Equity
Investment Date:
November 2022
Website:
Artists Equity is an artist-led studio founded by Ben Affleck, Matt Damon, and RedBird in 2022. The company is focused on innovating the relationship between creator and studio. Artists Equity represents a unique combination of a talent-led management team with 30+ years of filmmaking experience and RedBird’s track record in building IP monetization platforms.
Artists Equity has released several successful films and documentaries since its launch. Notable titles include ‘Air’, ‘The Instigators’, and ‘The Accountant 2’. The company also has major advertising partnerships with brands including Dunkin’ and Stella Artois, producing Super Bowl ads and more through Artists Equity Advertising, a division of the company.
Financial Services
Arax
Arax
Investment Date:
August 2022
Website:
Arax Investment Partners is a buy-and-build platform in wealth and asset management with $32.9 billion in AUM. Founded in 2022, the company combines Arax’s best-in-class executive team’s vision with RedBird’s strong track record, expertise, and network in the Financial Services sector. Arax operates a multi-platform model with distinct regional focuses and diverse product offerings through USCW, Ashton Thomas Wealth, and Arax Advisory Partners.
Scalable platforms
We target opportunities that combine organic growth, consolidation potential, and synergy realization.
Media & Entertainment
All3Media
All3Media
Investment Date:
May 2024
Website:
All3Media is an award-winning global television, production, distribution and digital company based in London. The company consists of more than 50 production and distribution companies and labels from the United Kingdom, Europe, New Zealand and the United States. Key projects include ‘The Traitors’, ‘The Circle’ and ‘Squid Game: The Challenge’.
Financial Services
Aquarian Holdings
Aquarian Holdings
Investment Date:
August 2020
Website:
Aquarian Holdings (Aquarian) is the asset manager and holding company for Investors Heritage Life Insurance Company (IHLIC), a life insurance annuities and retirement platform focused on the attractive fixed annuities market and Somerset Re (Somerset), a leading provider of reinsurance solutions to the U.S. life insurance and annuity market.
Media & Entertainment
On Location Experiences
On Location Experiences
On Location Experiences partners with iconic rights holders to create, manage and execute once-in-a-lifetime, behind-the-scenes experiences at marquee global sports, music, entertainment, and lifestyle events. In 2020, the Company was acquired by Endeavor.
Asymmetric upside
We balance downside protection with upside optionality, and drive returns by coupling recurring or contractual revenue with operational excellence.
Media & Entertainment
OneTeam Partners
OneTeam Partners
OneTeam Partners was founded in 2019 by RedBird in partnership with the NLF Players Association and MLB Players Association to maximize the collective value of individual athletes’ rights through group licensing, marketing, media and other ventures.
In under three years, OneTeam became a leading global sports licensing, marketing, media and investment company representing the commercial interests of more than 10,000 players of the NFLPA, MLBPA, MLSPA, U.S. Women’s National Team PA, WNBPA, NWSLPA, U.S. Rugby PA, and the LCSPA, as well as college athletes.
In 2022, the NFL and MLB Players Associations acquired RedBird’s stake in the OneTeam Partners.
Financial Services
Constellation
Constellation
Investment Date:
June 2019
Exit Date:
July 2021
Constellation Affiliated Partners was a top 10 national Managing General Agent insurance distribution platform for a diverse set of insurance lines including contractors’ general liability, commercial transportation, specialty, and professional liability. In 2021 the Company was acquired by Truist.
Company-building approach
We only invest in situations where we see a clear and differentiated opportunity for us to drive value creation through hands-on business-building.
Media & Entertainment
EverPass
EverPass
Investment Date:
March 2023
Website:
EverPass Media is a premier media platform that aggregates, distributes and enables streaming of premium live sports and entertainment content to commercial businesses. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League.
The company manages the exclusive rights to sports packages including NFL Sunday Ticket (NFLST), Peacock Sports Pass and Amazon Prime Thursday Night Football.
Financial Services
Obra Capital
Obra Capital
Investment Date:
October 2019
Website:
Obra Capital is a $6.4 billion alternative asset management firm that manages both evergreen and closed-end structures. Obra’s expertise spans across insurance solutions and alternative credit with a predominant focus on life and annuities (re)insurance, P&C insurance special situations, structured credit, real estate credit, and asset-based finance. With capabilities in investing, originating, structuring, and servicing, Obra provides differentiated investment opportunities and capital solutions for investors worldwide.
Sector Expertise
AC Milan
THE COMPANY
In August 2022, RedBird acquired AC Milan, the professional football club in Milan. Founded in 1899, the Club is one of the most historic and decorated clubs in European football. With an estimated 550+ million fans worldwide, the Club has collected the second most European trophies in all of football and the second most domestic trophies of any Italian club over its 125+ year history.
OUR IMPACT
Under RedBird’s ownership, AC Milan has been building a world-class professional football team on and off the pitch. Since RedBird’s acquisition in 2022, the team has qualified for Champions League for three consecutive seasons, accumulated the second-highest total cumulative points in Serie A football, and improved its UEFA Champions ranking to 26, as of December 2025 (up from 81st in 2020).
RedBird continues to apply its expertise across sponsorship, fan engagement, merchandise, and media strategy to drive sustainable long-term growth and further strengthen the Club’s commercial platform.
Notably, in November 2025, AC Milan and Inter Milan closed on their acquisition of San Siro stadium. This marks an important development for both Clubs, who will move forward with the project to construct a new, modern stadium with joint ownership by AC Milan and Inter Milan. Once completed, the new stadium is expected to drive increased matchday revenue, new commercial and sponsorship opportunities, and serve as a key live entertainment venue in Milan.
While many European teams operate at a loss and trade players to cover shortfalls, AC Milan continues to generate positive operating cashflow and reinvests in the Club across the First Team, AC Milan Academy, AC Milan women’s teams, and the overall fan experience.
On Location Experiences
Sector:
Media & Entertainment
Strategy:
Flagship
Investment Date:
April 2015
Exit Date:
January 2020
Website:
THE PARTNERSHIP
On Location Experiences (“OLE”) is a premium ticketing, live event entertainment programming and data analytics platform, anchored by long-term partnerships with rights holders in sports and entertainment. RedBird created the Company in partnership with the NFL and its 32 team owners in April 2015 to capitalize on the value of the Super Bowl experience, and grew the business to serve other iconic events including the NCAA Final Four, the Masters, and over 200 other sports, music and entertainment events.
OUR IMPACT
Over a four-year period, OLE grew from three employees to more than 500 employees, becoming one of the premiere live event experiential businesses worldwide. During our ownership period, RedBird negotiated a 15-year license to operate hospitality and ticketing at the NFL’s marquee events (e.g., Super Bowl, Draft, International Series Games). The contractual arrangement and “must-have” nature of these assets created strong downside protection with significant upside potential. Over time, OLE expanded to 200+ live event partnerships and executed four acquisitions with $10mm+ of synergies.
In January 2020, RedBird sold its ownership in OLE to Endeavor.
Our partnerships with owners of the world’s most iconic intellectual property allow us to scale platforms and build sustainable, cash flow-oriented businesses across the media and entertainment ecosystem.
Paramount Skydance Corporation
Sector:
Media & Entertainment
Strategy:
Flagship
Investment Date:
November 2019; August 2025
Website:
THE PARTNERSHIP
In November 2019, RedBird invested in Skydance Media, in partnership with the Ellison Family, Tencent and CJ Entertainment. Skydance was a diversified content-production studio founded by David Ellison in 2010 to create high-quality entertainment for global audiences across its feature film, television, interactive, animation and sports divisions. The studio is responsible for producing several of the most valuable film franchises such as Top Gun, Mission: Impossible, Terminator, Star Trek, Jack Ryan, and Jack Reacher.
In August 2025, Skydance Media and Paramount Global completed their merger, creating a premier standalone global and media and entertainment company, Paramount Skydance Corporation. The merger followed the signing of a definitive agreement in July 2024 by the Ellison Family and RedBird to invest over $8 billion in Paramount Global and to acquire National Amusements, Inc., the controlling shareholder of Paramount Global.
The close of this transaction positions Paramount to forge a new path forward in the entertainment industry, combining its extensive creative library and global distribution network with Skydance’s production expertise and industry-leading technological capabilities.
Our investment in Paramount Skydance and our Firm’s long-term partnership with the Ellison family reflects RedBird’s deep conviction in the value of world-class intellectual property and the potential to unlock substantial growth as these businesses navigate technological disintermediation and evolving consumer preferences. Supported by RedBird’s business building and financial acumen, Paramount Skydance will rely on best-in-class leadership and tech-enabled innovation to revitalize and position one of entertainment’s most storied enterprises for long-term success.
OUR IMPACT
Since our investment in 2019, RedBird has worked closely with Skydance management to support strategic reviews and diligence processes for M&A and corporate development opportunities.
RedBird was instrumental in creating Skydance Sports, the premier global multi-sports production studio owned jointly by the NFL and Skydance Media. Skydance Sports partnered with RedBird portfolio company Artists Equity to co-produce “Air,” the highly successful film about the Air Jordan story.
RedBird advised and invested in Skydance’s merger with Paramount Global, which was completed in August 2025. Additionally, RedBird operating professionals have taken on key roles in Paramount Skydance Corporation to support the company’s growth strategy.
EverPass
THE PARTNERSHIP
In partnership with the NFL, RedBird launched EverPass to aggregate sports rights, expand reach of sports programming, and provide an IP-based distribution solution and content management system. Anchored by NFL Sunday Ticket (“NFLST”) and Peacock Sports Pass, EverPass facilitates the seamless broadcast and viewing of premium live events across bars, restaurants, hotels, and other establishments, positioning the Company at the forefront of an evolving, global live sports distribution ecosystem.
OUR IMPACT
RedBird developed the initial business plan for EverPass, identified and recruited key executives to lead the business and managed the operational launch in 2023.
In 2024, RedBird evaluated and executed the acquisition of UPshow, an on-premise entertainment and performance marketing platform that provides EverPass with a technology solution to deliver its premium sports content directly to the end customer. RedBird also facilitated the addition of TKO Group Holdings, which holds the rights to UFC and WWE content, as a strategic equity and commercial partner to EverPass in connection with the acquisition.
Arax
Sector:
Financial Services
Strategy:
Flagship
Investment Date:
August 2022
Website:
THE PARTNERSHIP
In March 2023, RedBird partnered with Haig Ariyan, the former CEO of Alex. Brown, to create a wealth management buy-and-build platform. Arax Investment Partners seeks to partner with wealth and asset management firms and teams, leveraging RedBird’s track record, expertise and network in the Financial Services sector. Arax is a differentiated platform that is uniquely positioned to capitalize on secular growth tailwinds in the industry.
OUR IMPACT
RedBird continues to play a key role in scaling Arax’s platform, helping lead sourcing, diligence, and executing all M&A activity at Arax. Since launch, the team has evaluated over 175 strategic opportunities and closed 25 acquisitions, growing Arax’s platform from $0 AUM at launch in 2022 to $32.9 billion in AUM (as of September 30, 2025), making Arax one of the fastest growing wealth management platforms in the U.S.
RedBird is also driving integration efforts across the platform, and is spearheading the implementation of several strategic AI and data science capabilities across Arax, led by RedBird X, RedBird’s in-house AI team.
Constellation
Sector:
Financial Services
Strategy:
Flagship
Investment Date:
June 2019
Exit Date:
July 2021
THE PARTNERSHIP
In June 2019, RedBird partnered with experienced insurance executive Bill Goldstein to execute a platform buy-and-build strategy within the insurance distribution space by acquiring managing general agents, managing general underwriters and specialty wholesalers to establish a diversified scale book of premiums and distribution capabilities for its carrier partners. Over a two-year period, RedBird successfully executed on this strategy, building one of the largest independent MGA platforms in the U.S.
RedBird sold Constellation to Truist in July 2021.
OUR IMPACT
RedBird was largely responsible for sourcing, diligence, and executing the M&A activity – over two years, the team evaluated 50+ add-on investments and completed nine acquisitions.
From June 2019 through December 2020, Constellation executed on strategic acquisitions that scaled the platform from $3 million to $62 million of pro forma Adj. EBITDA, representing a blended average purchase multiple of <9x and a significant discount to relevant comps (11-13x on average). In addition, RedBird engaged Parthenon to help integrate all of the acquisitions, leading to $6 million of run-rate synergies (>2x the underwritten figure).
RedBird also helped to form the President’s Council, which led to 30% organic growth in 2019 and 2029 by fostering improved cross-selling across the Company.
RedBird sold Constellation to Truist in July 2021.
Capital Strategies
Flagship
Flagship Funds: Established companies and entrepreneurs seeking an active partner to unlock long-term growth and achieve strategic objectives.
Sports
AC Milan
AC Milan
Investment Date:
August 2022
Website:
AC Milan is a professional football club in Milan. Founded in 1899, the Club is one of the most historic and decorated clubs in European football. With an estimated 550+ million fans worldwide, AC Milan has collected the second most European trophies in all of football and the second most domestic trophies of any Italian club over its 125+ year history.
Media & Entertainment
Paramount Skydance Corporation
Paramount Skydance Corporation
Investment Date:
November 2019; August 2025
Website:
Paramount Skydance Corporation (PSKY) is a diversified global media and entertainment company formed through the merger of Paramount Global and Skydance Media in August 2025. The combined entity brings together Paramount’s world-class film and television library, global distribution network, and iconic brands with Skydance’s proven track record in high-quality content production, advanced technology capabilities, and innovative storytelling.
PSKY is strategically positioned to capitalize on the evolving global media landscape by integrating creative excellence with operational efficiency and data-driven decision making. PSKY’s diversified portfolio spans film, television, streaming, animation, gaming, and digital media, supported by some of the industry’s most valuable and enduring franchises, including Mission: Impossible, Top Gun, Star Trek, South Park, Yellowstone, and more.
Financial Services
Arax
Arax
Investment Date:
August 2022
Website:
Arax Investment Partners is a buy-and-build platform in wealth and asset management with $32.9 billion in AUM. Founded in 2022, the company combines Arax’s best-in-class executive team’s vision with RedBird’s strong track record, expertise, and network in the Financial Services sector. Arax operates a multi-platform model with distinct regional focuses and diverse product offerings through USCW, Ashton Thomas Wealth, and Arax Advisory Partners.
RedBird IMI: RedBird’s joint-venture partnership with Abu Dhabi-based International Media Investments, with a focus on news, media and entertainment.
Media & Entertainment
All3Media
All3Media
Investment Date:
May 2024
Website:
All3Media is an award-winning global television, production, distribution and digital company based in London. The company consists of more than 50 production and distribution companies and labels from the United Kingdom, Europe, New Zealand and the United States. Key projects include ‘The Traitors’, ‘The Circle’ and ‘Squid Game: The Challenge’.
Media & Entertainment
EverWonder Studio
EverWonder Studio
Investment Date:
August 2023
Website:
EverWonder Studio is an experiential production studio founded in 2023 by Ian Orefice and RedBird. EverWonder focuses on financing, producing and distributing non-fiction documentary titles and new formats, including live entertainment and experiential content. Notable titles include the ‘NFL Christmas Gameday Live on Netflix’ and ‘Jake Paul vs. Mike Tyson: a Netflix Live Event’.
EverWonder Studio also owns and operates ‘Players Era’, the innovative U.S. college basketball tournament offering NIL prize money.
Media & Entertainment
Prologue Entertainment
Prologue Entertainment
Investment Date:
November 2024
Prologue Entertainment is an independent film and television studio based in New York and Los Angeles, dedicated to scripted stories inspired by real people, history, and reported nonfiction. The company was founded in 2024 by Lloyd Braun, Sarah Bremner, and Noah Oppenheim.
With decades of experience writing, developing, and producing major series and films, Prologue is building a slate of premium, character-driven projects based on books, articles, memoirs, and personal stories, including the 2025 Netflix thrillers ‘A House of Dynamite’ and ‘Zero Day’.
Capital Solutions
Flexible, structured capital for bespoke opportunities across our core verticals.
Typically structured equity, preferred or credit-oriented instruments.
Media & Entertainment
Main Event
Main Event
Main Event is a family-entertainment center business with more than 50 locations across the United States, with activities including bowling, laser tag, and arcade games. In 2022, Main Event was acquired by Dave & Buster’s, the U.S. restaurant and entertainment business.
Sports
Collegiate Athletic Solutions
Collegiate Athletic Solutions
Collegiate Athletic Solutions is a partnership between Redbird Capital and Weatherford Capital that will directly address the ever-expanding need for smart capital investment in athletic departments across the United States.
Sports, Media & Entertainment
MARI
MARI
Investment Date:
September 2025
Website:
MARI is a global live events and experiences company founded by Ari Emanuel and Mark Shapiro in 2025, with a portfolio of premium properties across sports, art, lifestyle, and entertainment.
MARI’s platform includes the Miami and Madrid Open tennis tournaments; IMG Tennis; Frieze, a leading global art fair; Barrett-Jackson, a market-leading collectible car auction; TodayTix, a leading primary ticketing marketplace for Broadway and the West End, with broader MARI portfolio capabilities, and IMG’s Arts, Entertainment & Action Sports portfolio, anchored by Hyde Park Winter Wonderland.
Advisory
Artificial Intelligence
RedBird X is the Firm’s proprietary Artificial Intelligence (AI) business, an innovation engine powered by a team of world-class AI engineers. Its mission is to build and commercialize AI companies and applications in RedBird’s sectors of focus (sports, media & entertainment, and financial services) through a modular technology stack. Its core focus spans enterprise AI deployment, building products, creating cutting-edge AI companies and advise on strategic investments, complementing and amplifying RedBird’s investment strategies.
RedBird X | STEALTH COMPANY
We are bringing AI to Hollywood, not as a substitute but as an enabler for professional filmmakers. The company is a collaboration between elite Hollywood filmmakers and world-class AI scientists to provide precision creative control, cut production time and cost, and enable copyright-safe, end-to-end filmmaking.
RedBird X | AC MILAN
Our AI-driven insights and applications optimize fan engagement and commercial strategy, tailor offerings to real-time demand, and building one of the world’s first fully-integrate Fan 360 platforms.
RedBird X | BISHOP STREET UNDERWRITERS
We are building a fully integrated MGA AI platform, leveraging AI-driven risk underwriting, creating a digital twin of an entire insurance business, and leading operational efficiency to revolutionize the insurance industry.