About Us
50 portfolio companies representing over $60 billion in enterprise value
$10 billion in assets managed by 80 professionals in 10 global offices
10 year track record of outstanding risk-adjusted returns for investors
Low correlation, limited use of leverage and active co-investment program
40% of our portfolio companies have been start-up platforms, anchored by strong intellectual property and long-term contractual cash flow
RedBird Investment Criteria
Iconic intellectual property
We create upside opportunities for global franchises and intellectual property, identifying new markets and business initiatives to accelerate growth.
Sports
AC Milan
AC Milan
Investment Date:
August 2022
Website:
AC Milan is one of the most storied franchises in European football, with a 125-year history, 7 European Cup / Champions League titles, 19 Serie A titles, and a passionate global fan base of 550+ million supporters.
Media & Entertainment
Skydance Media
Skydance Media
Investment Date:
November 2019
Website:
Skydance Media is a diversified content-production studio founded by David Ellison in 2010 to create high-quality entertainment for global audiences across its feature film, television, interactive and animation divisions. Its franchises include Mission: Impossible, Terminator, Star Trek, Top Gun, Jack Ryan, and Jack Reacher.
Alignment with entrepreneurs
We partner with world-class founders, operators, and entrepreneurs who have a proven track record and a compelling growth story.
Sports
Fenway Sports Group
Fenway Sports Group
Investment Date:
March 2021
Website:
Fenway Sports Group (“FSG”) is a global sports, marketing, media, entertainment, and real estate platform anchored by two iconic clubs, the Boston Red Sox and Liverpool Football Club. The platform also includes the New England Sports Network, the Pittsburgh Penguins, a stake in the PGA Tour, and other related businesses.
Media & Entertainment
Artists Equity
Artists Equity
Investment Date:
November 2022
Website:
Artists Equity is an artist-led film studio founded by Ben Affleck, Matt Damon, and RedBird Capital. The Company is pioneering new business models for creators by broadening access to profit participation, fueling IP monetization through partnerships, and leveraging a data-driven approach to distribution.
Financial Services
Arax
Arax
Investment Date:
August 2022
Website:
Arax Investment Partners is a buy-and-build platform in wealth and asset management, combining Arax’s best-in-class executive team’s vision with RedBird’s strong track record, expertise, and network in the Financial Services sector.
Scalable platforms
We target opportunities that combine organic growth, consolidation potential, and synergy realization.
Media & Entertainment
All3Media
All3Media
Investment Date:
May 2024
Website:
All3Media is a leading UK-based production company delivering critically acclaimed and commercially successful scripted and unscripted programming.
Financial Services
Aquarian Holdings
Aquarian Holdings
Investment Date:
August 2020
Website:
Aquarian Holdings is the asset manager and holding company for Investors Heritage Life Insurance Company, a fast growing life insurance annuities and retirement platform focused on the attractive fixed annuities market.
Media & Entertainment
On Location Experiences
On Location Experiences
On Location Experiences partners with iconic rights holders to create, manage and execute once-in-a-lifetime, behind-the-scenes experiences at marquee global sports, music, entertainment, and lifestyle events. In 2020, the Company was acquired by Endeavor.
Asymmetric upside
We balance downside protection with upside optionality, and drive returns by coupling recurring or contractual revenue with operational excellence.
Media & Entertainment
Compass Datacenters
Compass Datacenters
Compass Datacenters develops and owns wholesale, built-to-suit data center facilities, operated under long-term leases to hyperscale cloud providers and large data users. In 2024, the Company was acquired by a consortium led by Brookfield.
Financial Services
Constellation
Constellation
Investment Date:
June 2019
Exit Date:
July 2021
Constellation Affiliated Partners was a top 10 national Managing General Agent insurance distribution platform for a diverse set of insurance lines including contractors’ general liability, commercial transportation, specialty, and professional liability. In 2021 the Company was acquired by Truist.
Company-building approach
We only invest in situations where we see a clear and differentiated opportunity for us to drive value creation through hands-on business-building.
Financial Services
Obra Capital
Obra Capital
Investment Date:
October 2019
Website:
Obra Capital is a $4.4 billion alternative asset management firm that manages both evergreen and closed-end funds, specializing in insurance-linked strategies and operating its own licensed provider, Magna Life Settlements.
Media & Entertainment
EverPass
EverPass
Investment Date:
March 2023
Website:
EverPass is the premier media platform for distributing live sports and entertainment content to commercial venues. The Company manages exclusive rights to sports packages including the NFL Sunday Ticket (“NFLST”) and Peacock Sports Pass.
Sector Expertise
AC Milan
THE COMPANY
In August 2022, RedBird acquired AC Milan, the iconic professional football club in Milan with a 125-year history. The Club is one of the most historic and decorated clubs in European football, having collected the second-most trophies in all of European football. Today, there are more than 550 million AC Milan fans worldwide.
OUR IMPACT
Under RedBird’s ownership, AC Milan has been building a world-class team on and off the pitch. Since the acquisition, the team has qualified for Champions League every year, accumulated the second-highest total cumulative points in Serie A football, and improved its UEFA ranking to 29th in 2024 (up from 81st in 2020). In the 2022/2023 season, AC Milan reached the semi-finals of Champions League and generated over €400 million in revenues, the highest in Club history. Success continued in the 2023/2024 season, with a second-place finish in Serie A and average attendance of 72,000 fans per game. RedBird has applied its expertise in sponsorship, fan experience, merchandise and revenue generation to build a robust commercial strategy capitalizing on the team’s performance.
While many European teams operate at a loss and trade players to cover shortfalls, AC Milan generates positive operating cashflow and reinvests in the Club across the First Team, AC Milan Academy, AC Milan women’s teams, and the overall fan experience.
As of June 2024, the Club is valued at $1.425 billion, making it the 14th most valuable football franchise in the world.
On Location Experiences
Sector:
Media & Entertainment
Strategy:
Flagship
Investment Date:
April 2015
Exit Date:
January 2020
Website:
THE PARTNERSHIP
On Location Experiences (“OLE”) is a premium ticketing, live event entertainment programming and data analytics platform, anchored by long-term partnerships with rights holders in sports and entertainment. RedBird created the Company in partnership with the NFL and its 32 team owners in April 2015 to capitalize on the value of the Super Bowl experience, and grew the business to serve other iconic events including the NCAA Final Four, the Masters, and over 200 other sports, music and entertainment events.
OUR IMPACT
Over a four-year period, OLE grew from three employees to more than 500 employees, becoming one of the premiere live event experiential businesses worldwide. During our ownership period, RedBird negotiated a 15-year license to operate hospitality and ticketing at the NFL’s marquee events (e.g., Super Bowl, Draft, International Series Games). The contractual arrangement and “must-have” nature of these assets created strong downside protection with significant upside potential. Over time, OLE expanded to 200+ live event partnerships and executed four acquisitions with $10mm+ of synergies.
In January 2020, RedBird sold its ownership in OLE to Endeavor.
Our partnerships with owners of the world’s most iconic intellectual property allow us to scale platforms and build sustainable, cash flow-oriented businesses across the media and entertainment ecosystem.
Skydance Media
Sector:
Media & Entertainment
Strategy:
Flagship
Investment Date:
November 2019
Website:
THE PARTNERSHIP
In November 2019, RedBird invested in Skydance Media, in partnership with the Ellison Family, Tencent and CJ Entertainment. Skydance is a diversified content-production studio founded by David Ellison in 2010 to create high-quality entertainment for global audiences across its feature film, television, interactive, animation and sports divisions. Skydance primarily produces content for Subscription Video On Demand platforms such as Netflix, Amazon and Apple, and is responsible for producing several of the most valuable film franchises such as Top Gun, Mission: Impossible, Terminator, Star Trek, Jack Ryan, and Jack Reacher.
OUR IMPACT
RedBird works closely with management to support strategic reviews and diligence processes for M&A and corporate development opportunities. Most recently, RedBird advised and invested in Skydance’s proposed merger with Paramount Global, which will dramatically reshape Paramount’s content-creation, distribution, and licensing businesses. RedBird operating professionals will also play key roles in the combined company.
RedBird was integral in creating Skydance Sports, the premier global multi-sports production studio owned jointly by the NFL and Skydance Media. Skydance Sports partnered with RedBird portfolio company Artists Equity to co-produce “Air,” the highly successful film of the Air Jordan story.
EverPass
THE PARTNERSHIP
In partnership with the NFL, RedBird launched EverPass to aggregate sports rights, expand reach of sports programming, and provide an IP-based distribution solution and content management system. Anchored by NFL Sunday Ticket (“NFLST”) and Peacock Sports Pass, EverPass facilitates the seamless broadcast and viewing of premium live events across bars, restaurants, hotels, and other establishments, positioning the Company at the forefront of an evolving, global live sports distribution ecosystem.
OUR IMPACT
RedBird developed the initial business plan for EverPass, identified and recruited key executives to lead the business and managed the operational launch in 2023.
In 2024, RedBird evaluated and executed the acquisition of UPshow, an on-premise entertainment and performance marketing platform that provides EverPass with a technology solution to deliver its premium sports content directly to the end customer. RedBird also facilitated the addition of TKO Group Holdings, which holds the rights to UFC and WWE content, as a strategic equity and commercial partner to EverPass in connection with the acquisition.
Arax
Sector:
Financial Services
Strategy:
Flagship
Investment Date:
August 2022
Website:
THE PARTNERSHIP
In March 2023, RedBird partnered with Haig Ariyan, the former CEO of Alex. Brown, to create a wealth management buy-and-build platform. Arax Investment Partners seeks to partner with wealth and asset management firms and teams, leveraging RedBird’s track record, expertise and network in the Financial Services sector. Arax is a differentiated platform that is uniquely positioned to capitalize on secular growth tailwinds in the industry.
OUR IMPACT
RedBird helps lead sourcing, diligence, and executing all M&A activity at Arax. Since we formed our partnership with Haig, the Company has evaluated over 100 strategic opportunities and closed 11 acquisitions, growing from zero AUM to $19 billion in AUM/A and $50 million of EBITDA, making Arax one of the fastest growing wealth management platforms in the U.S.
RedBird is also driving integration efforts across the platform, and leading AI and data science initiatives across the Company.
Constellation
Sector:
Financial Services
Strategy:
Flagship
Investment Date:
June 2019
Exit Date:
July 2021
THE PARTNERSHIP
In June 2019, RedBird partnered with experienced insurance executive Bill Goldstein to execute a platform buy-and-build strategy within the insurance distribution space by acquiring managing general agents, managing general underwriters and specialty wholesalers to establish a diversified scale book of premiums and distribution capabilities for its carrier partners. Over a two-year period, RedBird successfully executed on this strategy, building one of the largest independent MGA platforms in the U.S.
RedBird sold Constellation to Truist in July 2021.
OUR IMPACT
RedBird was largely responsible for sourcing, diligence, and executing the M&A activity – over two years, the team evaluated 50+ add-on investments and completed nine acquisitions.
From June 2019 through December 2020, Constellation executed on strategic acquisitions that scaled the platform from $3 million to $62 million of pro forma Adj. EBITDA, representing a blended average purchase multiple of <9x and a significant discount to relevant comps (11-13x on average). In addition, RedBird engaged Parthenon to help integrate all of the acquisitions, leading to $6 million of run-rate synergies (>2x the underwritten figure).
RedBird also helped to form the President’s Council, which led to 30% organic growth in 2019 and 2029 by fostering improved cross-selling across the Company.
RedBird sold Constellation to Truist in July 2021.
Capital Strategies
Flagship
Flagship Funds: Established companies and entrepreneurs seeking an active partner to unlock long-term growth and achieve strategic objectives.
Sports
AC Milan
AC Milan
Investment Date:
August 2022
Website:
AC Milan is one of the most storied franchises in European football, with a 125-year history, 7 European Cup / Champions League titles, 19 Serie A titles, and a passionate global fan base of 550+ million supporters.
Media & Entertainment
Talent Systems
Talent Systems
Investment Date:
August 2022
Website:
Talent Systems is the leading software platform for actors and casting directors, providing workflow technology and a marketplace that enables the discovery, auditioning and hiring of talent across film, television, commercials, theater and digital productions.
RedBird IMI: RedBird’s joint-venture partnership with Abu Dhabi-based International Media Investments, with a focus on news, media and entertainment.
Media & Entertainment
EverWonder Studio
EverWonder Studio
Investment Date:
August 2023
Website:
EverWonder is a non-fiction production studio founded in 2023 by Ian Orefice and RedBird Capital, focused on financing, producing and distributing non-fiction documentary features, series and new global formats.
Media & Entertainment
All3Media
All3Media
Investment Date:
May 2024
Website:
All3Media is a leading UK-based production company delivering critically acclaimed and commercially successful scripted and unscripted programming.
Capital Solutions
Flexible, structured capital for bespoke opportunities across our core verticals.
Typically structured equity, preferred or credit-oriented instruments.
Media & Entertainment
Main Event
Main Event
Main Event is a family-entertainment center business with more than 50 locations across the United States. In 2022, the Company was acquired by the Dave & Busters restaurant chain.
Ascend
Early-stage and venture investing across the core verticals of our Flagship ecosystem.
Leverage RedBird’s domain expertise to identify entrepreneurs and young companies poised to achieve above-average growth and market leadership.
Media & Entertainment
Build A Rocket Boy
Build A Rocket Boy
Investment Date:
January 2024
Website:
Build A Rocket Boy is an independent game developer with three flagship products: the open-world platform EVERYWHERE, the AAA game series MindsEye, and a suite of easy-to-use UGC design tools called ARCADIA.
Media & Entertainment
Red6
Red6
Website:
Red 6 is an augmented reality (“AR”) company, focused on outdoor and high-speed environments