On Location Experiences Acquires Jack Murphy’s Nomadic Entertainment And Sean Connolly’s Kreate INC., And Enters Into A Joint Venture With Ricky Kirshner
ON LOCATION EXPERIENCES, THE NFL’S OFFICIAL HOSPITALITY PARTNER, ACQUIRES JACK MURPHY’S NOMADIC ENTERTAINMENT AND SEAN CONNOLLY’S KREATE INC., AND ENTERS INTO A JOINT VENTURE WITH RICKY KIRSHNER OF KIRSHNER EVENTS, EXPANDING ITS LINEUP OF OFFERINGS FOR SUPER BOWL™ LI AND BEYOND
NEW YORK, December 5, 2016 – On Location Experiences (OLE), the official hospitality partner of the National Football League (NFL), today announced its acquisition of Sean Connolly’s Kreate Inc., a leading full-service live creative concept, production and entertainment firm, as well as Jack Murphy’s Nomadic Entertainment, an experiential marketing and events company behind the creation of music and nightclub experiences leading up to major sporting events.
OLE has also entered into a new joint venture with Ricky Kirshner of Kirshner Events, one of the entertainment industry’s preeminent event producers. Terms of the deals were not disclosed.
These announcements reflect OLE’s unmatched capability to provide exclusive offerings to individuals and corporations with content-rich, personalized experiences and unparalleled access to prime parties, savory cuisine, top amenities and first-rate entertainment and musical talent over the course of Super Bowl LI weekend, expanding beyond game day.
“These new additions to the On Location Experiences roster perfectly align with our growth strategy and set us apart as the full service experiential events company best equipped to provide memorable and exclusive fan experiences,” said John Collins, CEO, On Location Experiences. “Jack Murphy Productions, Kreate and Ricky Kirshner are world class in their fields and together, we can deliver unrivaled experiences at the Super Bowl and beyond.”
Over the past decade, Jack Murphy and his team have produced dazzling Super Bowl activations, including DIRECTV’s Super Saturday Night, Pepsi’s Super Friday Night and the Motorola Mile, among others. OLE will leverage the production company’s expertise and impressive track record to form a Nomadic Entertainment division focused on crafting exclusive music and high-end nightclub experiences in the lead up to major sporting events. Ahead of Super Bowl LI, Nomadic Entertainment will unveil “Club Nomadic,” its tri-level, 60,000 square foot facility, featuring world-class musical acts presented by major corporate sponsors. Following its debut in Houston, “Club Nomadic” will appear at other big occasions across the U.S. and eventually internationally, as well.
“What On Location Experiences is building will be the standard by which hospitality around all major sporting and cultural events will be compared,” said Jack Murphy. “As an event producer, it is liberating to see the speed and efficiency with which things get done at On Location Experiences. Their commitment to serving sports fans with integrity, combined with their access to premium music acts, is simply unparalleled.”
With Kreate on board, OLE is able to channel Sean Connolly’s network of visionaries across sectors of the entertainment, sports and theme parks worlds. Connolly built Kreate, a leading full service live creative concept and production and entertainment firm with a detailed focus on creating the most unique and inspiring one day live events, multiple day festivals, permanent attractions and hospitality venues. Kreate has taken their collaborative work to all parts of the world including Paris, London, Madrid, New York, Montreal, Orlando, Los Angeles, Sydney, Tokyo and their latest collaboration in Shanghai. Kreate has been collaboratively concepting, designing, building and operating cornerstone projects for clients that range from NFL, MLB, NBA, NHL, USTA, NASCAR, The Walt Disney Company, Twentieth Century Fox, Sony Pictures and many others.
“Reimagining the Super Bowl Game Day experience at this year’s Super Bowl in Houston for over 14,000 OLE guests, with the team that John, Ricky, Jack and I have in place, has the unique ability and power to take the experience to a new unprecedented level. The OLE guest will be front and center with experiences that celebrate Super Bowl and it’s ability to bring together amazing music, incredible food and prepare our guest for the game of their life. What else is more exciting than that!” said Sean Connolly.
One of the entertainment industry’s preeminent event producers, Ricky Kirshner is behind many of the world’s most widely acclaimed and award-winning television specials, stadium spectaculars, conventions, galas, product launches and corporate events, including the Super Bowl Halftime Show, the Tony Awards and the Democratic National Convention. Kirshner will work hand in hand with OLE to produce their events. “I am excited for the opportunity to join forces with the talented team at in Location Experiences,” said Ricky Kirshner. “Having worked with John Collins in the past, I know the team he has put together will deliver outstanding productions for fans and corporations alike. I can’t wait to get started.”
OLE’s capabilities are growing tremendously due to these newly announced partnerships as well as the previous acquisitions of Runaway Tours and Anthony Travel. In December 2015, OLE revealed a creative partnership and strategic investment with global icon Jon Bon Jovi. As part of the strategic investment, OLE acquired Runaway Tours, which will provide the business with the operational expertise, production capabilities, logistical support and industry connections needed to efficiently and effectively expand in the music and entertainment VIP events business. In February 2016, OLE announced the acquisition of Anthony Travel, the largest university and sports travel management company in the U.S. With Anthony Travel on board, bringing its travel expertise, OLE is able to further develop its core business, offering fans a unique, customized experience and exclusive access to distinctive events both domestically and internationally. More on events, special guests and talent at Super Bowl LI will be revealed in the coming months.
For additional information on the various experiences offered by OLE, please visit nflonlocation.com.
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About On Location Experiences
On Location Experiences is a premium experiential hospitality business owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. On Location Experiences specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location is the official hospitality provider of the NFL, providing proprietary fan access to marquee NFL events, including the Super Bowl, Pro Bowl, NFL Draft, and International Series Games in London. On Location is expanding its offerings through new partnerships, including a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers, as well as the acquisitions of Anthony Travel, the nation’s largest provider of sports and travel management services, Runaway Tours, the VIP hospitality business for premier music acts that was founded by Jon Bon Jovi, Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience, and Jack Murphy’s Nomadic Entertainment to create exclusive music and high-end nightclub experiences, leading up to major sporting events. For more information about On Location Experiences, please visit www.NFLOnLocation.com.
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