On Location Experiences And Ticketmaster Join Forces to Offer Unprecedented Access to Super Bowl LI
ON LOCATION EXPERIENCES AND TICKETMASTER, THE NFL’S OFFICIAL HOSPITALITY AND TICKETING PARTNERS, JOIN FORCES TO OFFER UNPRECEDENTED ACCESS TO SUPER BOWLTM LI
For the First Time Ever, Premium Super Bowl LI Verified Ticket Packages Include Opportunity to Select and Reserve Exact Seat Location
NEW YORK, September 21, 2016 – On Location Experiences (OLE), the official hospitality partner of the National Football League (NFL), in partnership with Ticketmaster, the NFL’s official ticketing partner, announced today the sale of premium ticket packages for Super Bowl LI in Houston, Texas. Super Bowl LI packages with verified tickets can now be purchased on OLE’s new online platform:superbowl.nflonlocation.com.
For the first time, guests can select and reserve their exact seat location and pair it with an experience of a lifetime at Super Bowl LI. As the only provider of Super Bowl experiences within stadium grounds, OLE offers premium packages that allow guests to enjoy unparalleled access to exclusive game day, pre-and post-game parties, the on-field celebration following the Lombardi Trophy presentation, and meet and greets with NFL Legends, as well as other benefits including expedited entry into Houston’s NRG Stadium.
“On Location Experiences strives to create the ultimate, personalized weekend for fans at Super Bowl LI with ticket packages available now – the earliest on sale date in the history of the game,” said John Collins, CEO, On Location Experiences. “By joining forces with Ticketmaster and the NFL, we are able to guarantee full transparency, verified ticketing security and an unforgettable VIP experience.” “As the official ticketing partner of the NFL, Ticketmaster can offer fans the safety and convenience of a verified ticket with the exact seat location known at the time of purchase,” said Jared Smith, President of Ticketmaster, North America. “We’re excited to partner with On Location Experiences to provide an unparalleled Super Bowl LI experience for fans with memories that will last a lifetime.”
“We continually look to create new and unique opportunities for our fans to bring them closer to the game,” said Peter O’Reilly, NFL Senior Vice President of Events. “We’re pleased to partner with On Location Experiences and Ticketmaster in this effort to offer fans the ultimate Super Bowl LI experience in Houston that only the NFL can provide.”
OLE elevates the Super Bowl fan experience by offering the only onsite access to pre- and post-game celebrations featuring savory cuisine, top amenities and first-rate entertainment. All package options include Ticketmaster verified tickets with exact seat locations for Super Bowl LI. Package options, beginning at $5,599, include the following:
- Select Package: Upper level corner or end zone seats, VIP three-hour pre-game party in the NRG Arena, priority stadium access with early entry, Super Bowl LI gift package, official lanyard and ticket sleeve, priority option to book hotel rooms, transportation and additional exclusive experiences
- Elite Package: Lower level corner/end zone or upper level sideline seats, VIP three-hour pre-game party in the NRG Center, priority stadium access with early entry, VIP NFL Experience ticket, Super Bowl LI gift package, official lanyard and ticket sleeve, premium parking priority option to book hotel, transportation and additional exclusive experiences
- Premium Package: Corner club seats or sideline seats, VIP three-hour pre-game party in the NRG Center, VIP concierge service, priority stadium access with early entry, VIP NFL Experience ticket, Super Bowl LI gift package, official lanyard and ticket sleeve, priority option to book hotel, transportation and additional exclusive experiences
- Diamond Package: Sideline club seats, VIP three-hour pre-game party in the NRG Stadium, VIP concierge service, post-game 90-minute VIP party with on-field access after the Lombardi Trophy presentation, meet & greets with NFL legends, priority stadium access with early entry, premium parking, VIP NFL Experience ticket, Super Bowl LI gift package, official lanyard and ticket sleeve, priority option to book hotel, transportation and additional exclusive experiences
More on events, special guests and talent at Super Bowl LI will be revealed in the coming months.
For group block seating of nine or more or to speak with a dedicated OLE specialist, please call the OLE premium sales center at 1-800-683-4846.
For corporate partnership and premium hospitality needs, please call our New York-based team at 212-433-2989.
For more information on the various experiences offered by OLE, please visit nflonlocation.com
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About On Location Experiences
On Location Experiences is a premium experiential hospitality business owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. On Location Experiences specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location is the official hospitality provider of the NFL, providing proprietary fan access to marquee NFL events, including the Super Bowl, Pro Bowl, NFL Draft, and International Series Games in London. On Location is expanding its offerings through new partnerships, including the acquisitions of Anthony Travel, the nation’s largest provider of sports and travel management services, and Runaway Tours, the VIP hospitality business for premier music acts that was founded by Bon Jovi.
Ticketmaster is the global market leader in live event ticketing, digital marketing, and mobile fan engagement tools that drive over 530 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide. Ticketmaster is a division of Live Nation Entertainment, the world’s leading live entertainment company.
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