Brandon Snow is Chief Commercial Officer of the Firm.
Previously, Brandon served as Managing Director – Commercial & Marketing for Formula 1, the pinnacle motorsports organization delivering some of the world’s greatest sporting events all over the globe. In this capacity, Brandon was responsible for the commercialization of Formula 1’s rights across all primary revenue sources including: Sponsorship, Licensing, Promoter/Markets, Hospitality, Gaming, and other commercial areas. Additionally, he oversaw Marketing for the entity with a core focus of building a diverse and valuable global fanbase.
Prior to Formula 1, Brandon served as the Global Head of Esports for Activision Blizzard, the competitive gaming arm of the world’s largest video game company, where he was responsible for the development, operation, and commercialization of a portfolio of esports products highlighted by the Call of Duty League and the Overwatch League – the first global, city-based esports leagues, and two of the most-watched esports properties in the world.
Brandon also served as chief revenue officer of brand partnerships for Activision Blizzard where he was responsible for the commercial operations of Activision’s and Blizzard Entertainment’s esports programs as well as all brand partnerships with Game IP for the company. This included leading and managing the key revenue lines of the organization across the disciplines of sponsorship, media, and content licensing.
Prior to joining Activision Blizzard Esports, Brandon spent 10 years at the NBA, where his last role was SVP of team marketing and business operations (TMBO). In this role, he helped lead an in-house group consulting arm to drive best practices and innovation across all NBA, WNBA, NBA G League, and NBA 2K esports teams. Brandon also held the role of SVP, global marketing partnership NBA China, where he oversaw partnership sales and activations, licensing, and advertising sales business. Prior to NBA China, Brandon worked at the league office in New York, driving sponsorship and marketing partnership sales efforts globally, including the Latin American, EMEA, and Asia Pacific regions.
Before joining the NBA, Brandon gained an extensive marketing and brand-building experience both in the US and internationally while running global/regional business for leading brands such as McDonald’s and Volkswagen.
Brandon holds a B.A. in Advertising and Marketing from the College of Media and Communications at Texas Tech University.